Joe was born and raised in New York and attended the University of Delaware. After graduation, he headed west. Vail was one of Joe’s first stops, and it soon became home.
Joe began his extensive career in marketing working for the Vail Valley Chamber & Tourism Bureau managing the Town of Vail’s summer marketing and Commission on Special Events Oversight Committee. During his time at the Bureau, Joe played an active role with First Descents, a non-profit outdoor adventure camp for young adults with cancer serving as a member of the Board of Directors and Camp Coordination Committee.
Joe then became the COO at Untraditional Marketing where he developed and facilitated creative marketing plans for clients such as Volkswagen, Teva, PayDay, Thule, Vail Resorts, and Zest to name a few. In 2002, Joe created and directed the Mountain Games®, the largest outdoor adventure event in the country.
In the winter of 2008, Joe opened Fall Creek Branding, assisting brands in building their sponsorship portfolios and strategic partnerships. Joe currently resides in Vail, Colorado with his wife, Mary, and three children, Sawyer, Kingsley, and Hawkins.