Contact us

To find out what Fall Creek can do for your company, send us a message or call us at (970) 331-7597.

Your Contact Info



The Company

We are dedicated to helping you broaden your reach for current and potential customers through strong, efficient and above all, effective grassroots and brand marketing initiatives.

We formulate brand marketing programs that align with our client’s goals, objectives, and most importantly, budget.  Our expertise is in building strategic brand marketing initiatives, sponsorship facilitation and activation, developing brand presence, promotions, event facilitation, and managing sponsorship requests.

How we work

We work with our clients marketing team to develop a strategic plan and execute this plan to increase brand awareness and revenue.  In general, we work in three phases:

Fact Finding – We work with our clients to find out more information about their brands goals, demographics, and target market. We will also research past and current marketing efforts, what events/organizations they aligned with in the past, how sponsorship requests have been handled, what “swag” has been distributed, what type of brand presence have they had in the past, etc. Anything our clients have done in the past for branding, we want to know about it.

Strategic Planning – We compile all information acquired in phase #1 and determine initiatives which will be the most beneficial for the brand. This is where we dive into more details…start to build branding strategies, develop sponsorship request criteria, research potential events/organizations to align with, and build a budget for initiatives.

Activation – This is where the rubber meets the road. We’ll contact event/organizations and negotiate sponsorships, ensure maximum brand exposure is received, develop on-site activation and brand presence, be a liaison between organizations and our clients. We’ll read and grade all proposals and requests received, formalize and bring to fruition branding initiatives, etc. In other words, we’ll handle all sponsorship needs for your company. You have sales reps, we’ll be your sponsor rep.


Joe Blair is the President and CEO of Fall Creek. From 2002 – 2008, Joe was the Senior Vice President at Untraditional Marketing. At UM, Joe conceived, developed, and facilitated creative marketing plans for clients such as Volkswagen, Teva, PayDay, Thule, Vail Resorts and Zest to name a few.

In 2002, Joe created and directed the Teva Mountain Games®. The Mountain Games® are the largest outdoor adventure event in the country drawing athletes from all over the world. The event has grown from hosting 246 athletes in its first year to over 1,800 in 2008. As the Director, Joe was responsible for all aspect associated with the event… sponsorship facilitation, branding, marketing, permitting, arranging venue layouts, solidifying insurance, hiring staff and contractors, etc.

In November of 2008, Untraditional Marketing sold the Mountain Games® and the company was dissolved so Joe and his partner could pursue new adventures. While at a trade show in early 2009, Joe noticed many companies marketing teams needed assistance. Between building catalogs, arranging photo shoots, designing new campaigns, managing staff and so on, there are not enough hours in the day for these teams to concentrate on the grassroots efforts and brand initiatives.

From there, Fall Creek was born.

Where does the name “Fall Creek” come from? Fall Creek is a tributary to the Eagle River in Gilman Gorge outside Vail, Colorado. Fall Creek Falls is the first Class IV/V rapid which lies just below the ghost town of Belden and Gilman. The rapid marks the beginning of an amazing stretch of river which (in my eyes) defines Colorado...whitewater, waterfalls, breathtaking beauty and history you can’t read about in books.

    About Joe Blair

Joe was born and raised in New York and after attending the University of Delaware, he packed his bags for a post graduation road trip. The first stop was Vail, Colorado. After meeting up with some old friends, Joe decided his first and last stop on the trip was going to be Vail.

During Joe’s first four years in Vail, he was a whitewater rafting guide in the summers and restaurant manager for Vail Resorts in the winters. He then began working for the Vail Valley Chamber and Tourism Bureau in the fall of 1999. From ’99 – 2002, Joe managed the Town of Vail’s summer marketing initiatives and was the facilitator and director of the Commission on Special Events, a Town of Vail board responsible for seeking out and allocating funds to events that align with Vail’s brand and mission.

In the summer of 2000, Joe helped formulate and was on the Board of Directors of First Descents, a non-profit kayak and outdoor adventure camp for young adults with cancer. He was on the board until 2003 and was the Camp Director from 2004 – 2005.

In 2002, Joe left the Tourism Bureau and started Untraditional Marketing (UM). At UM, Joe conceived and facilitated creative marketing plans and branding initiatives for numerous clients. Programs included everything from creating and managing guerilla marketing campaigns on the streets of Denver for Vail Resorts to developing a year long event promotions campaign for Thule. Joe also created and directed the Teva Mountain Games® which under his direction has grown to be the largest outdoor adventure event in the country.

After the sale of the Mountain Games in the fall of 2008, Joe opened Fall Creek, LLC For over 10 years, Joe has assisted companies build their brand marketing initiatives and grassroots marketing campaigns. Each program has been built for the client’s specific needs and goals but, all programs have had the same objective…to increase the brands image by creating a connection with current and potential customer.

Joe was a member of the Vail Whitewater Committee from 2000 – 2008, the Eagle County Executive Insurance Safety Committee from 2003 – 2009 and has been a member of the Vail Mountain Rescue Group since 1999. Joe currently resides in Vail, Colorado with his wife and three children.

      Headline Photo by Todd Newcomer